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better business blogging - small business & corporate blogs - courses | advice | coaching | consultancy home about mark white pro business blog set-up blogging training & workshops blogging coaching and support business uses get in touch ________________ free downloads: what is a blog? a business introduction business blogging ecourse free ecourse on business blogging everything you need to set-up, develop & promote a successful business blog full name email referred by full course details here warren : blogging and social media definitely go hand in hand. having a successful social presence can do a lot for a... jennifer rai : all points mentioned above are very well put together. blogs having purpose and a focus on certain... jessica@lukeroxas : i ran a small home based business, and lately i’ve decided to put up my own website,... rob : rather weird that a blog on blogging hasn’t been updated since 2009! ayala land : perhaps i was one of those companies who, as you put it “think they can avoid it” but thanks to well... blog coach twitter updates join me on twitter at @blogcoach blogging for business business and blogging business blog wire copy blogger duct tape marketing linkedin training marketing profs matt cutts micro persuasion scobleizer social media – coming ready or not posted by mark white, blog consultant in social media i have been doing a number of talks / presentations recently to business groups and networking groups entitled “social media – coming ready or not!” and i just wanted to apologise publicly for this. i’m really very sorry! it’s not that i feel that they weren’t full of good information or that they weren’t well received or even that they only scraped that surface of the subject at hand – although the latter is certainly true (but hopefully not the others!). no, i wanted to apologise because i fear that the title is misleading. i worry that it gives the impression that social media, with blogging sitting at its centre, is something which has still to fully arrive and that we can watch its approach with a type of detached intellectual curiosity. i feel that perhaps people might think that if we all collectively close our eyes, then it might disappear and be replaced with something more friendly to the business marketing status quo. or perhaps, in the tried and tested disaster movie formula, we feel confident that the “social media asteroid” hurtling on a collision course with earth will somehow be diverted from its course and we will all be saved … probably by bruce willis, if cinematic history is anything to go by. this is all untrue. social media is here … now. it is already profoundly affecting what we do and how we interact. from a business perspective, it is impacting how we find, evaluate, promote, recommend and share information, products and services, as well as how we rate the companies and individuals which supply them. and of course, conversely it is changing the ways in which companies need to listen to us, their customers, and engage with us if they wish to succeed. there are still companies which seem to believe that they can ignore or avoid it – well, they can certainly elect not to actively participate but that doesn’t mean that they won’t be involved. if people are talking about them then they are involved, albeit implicitely. their reluctance to actively join the conversation simply means that they have no say in the discussion and so no control over what is being said or its future direction. so, i say to those companies and individuals defiantly sitting there like king canute hoping to stem the tide, don’t fight it but rather embrace it. at the very least, make sure that you have the tools in place to listen to what is being said, but ideally also make sure that you have the tools and knowledge to participate and, preferably, initiate conversations. it will certainly be beneficial and you never know, you might even enjoy it! was this post useful? then please share it! if you enjoyed this post, make sure you subscribe to my rss feed ! 48 comments tags: business blogging , social media , social media marketing -- recomended reading: business blogs, social media and welcome mats who owns your social network? you? treat your blog as your online home online media guidelines from an unexpected source predictions for 2007 treat your blog as your online home posted by mark white, blog consultant in blogging for small businesses , corporate blogging , new media marketing , social media there have been a number of comments over recent weeks (and indeed months) about the imminent death of blogging, to be generally replaced it seems with newer tools such as twitter and lifestreaming. for a small minority, it’s possible that this may well be on the cards – however, for the vast majority, and particularly those using these tools for primarily business purposes, i would say that this prediction is premature in the extreme. indeed, with the growing presence of social media as a marketing and comms tool in its own right, are we going to be seeing a decline in the role of blogging as one part of that? my answer is a resounding no and i’ll explain why. blogs will play a central role it is true that there are major changes afoot – the industry is currently developing quickly ahead of an undoubted period of consolidation. as a result, i am constantly looking at the variety of social media which now exist, of which a business blog is certainly one. in the future, while the number of potential avenues for social media continues to expand, i still see a blog playing the central role for companies wanting to engage with customers and prospects using social media and general online methods. for instance, if we take some of the more popular social media tools as examples: microblogging in the current guise of twitter is great but a little restrictive – it’s difficult to save evrything in 140 characters, so is often used to make people aware of other sources of information or to initiate connections; social networks are proliferating in many different forms from the monsters such as facebook to the niche forums on systems like ning – they come and go (some quicker than others obviously) but each time a new one takes hold you need to establish a whole new infrastructure and set of contacts; podcasts and video have their own key sites like youtube or itunes but in most cases, businesses fail to achieve an independent identity or forum with them alone, although cases such as “will it blend?” from blendtech prove that it is possible. a blog, however, allows a business to bring all of these other elements together, creates a focal point for a community of customers, provides the company with its own social network hub whatever else goes on in the market and allows it to expand on the information disseminated on twitter, youtube or itunes. a personal analogy to put it another way, if i make a personal analogy, if i meet friends in a bar or a coffee shop, then they will get a certain picture of me through a number of different factors: what i am wearing, what i look like, where we are meeting, what i’m drinking, who i am talking to and about what etc. all of these things give a certain picture of me as a person but it is still a superficial one. however, if you come and have dinner at my home then you have a much more complete view of me. you see where i live, the type of house, the décor, the books and music i’m interested in, the decoration and style of fixtures and furniture, what i cook and what i serve for drinks etc etc. in short, you get a much more complete sense of me when you visit my home because it is much more multifaceted. to my mind, social networking sites, discussion forums, twitter etc are all types of coffee houses where you can a first image of me. my blog, however, offers much more of an insight and is essentially the online equivalent of my home. you need a place to invite people to online don’t take th

URL analysis for betterbusinessblogging.com

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http://www.betterbusinessblogging.com/2006/02/
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http://www.betterbusinessblogging.com/tag/corporate-blogs/
http://www.betterbusinessblogging.com/2007/01/
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http://www.technorati.com/faves?add=http://www.betterbusinessblogging.com/blogging-news/chatting-with-someone-who-never-reads-blogs/
http://del.icio.us/post?url=http://www.betterbusinessblogging.com/blogging-news/chatting-with-someone-who-never-reads-blogs/&title=chatting+with+someone+who+never+reads+blogs
http://www.betterbusinessblogging.com/category/promoting-marketing-your-blog/
http://www.technorati.com/faves?add=http://www.betterbusinessblogging.com/corporate-blogging/treat-your-blog-as-your-online-home/
http://www.betterbusinessblogging.com/uncategorized/business-blogs-use-your-sidebars-effectively/#comments
http://www.betterbusinessblogging.com/setting-up-business-blog/naming-your-blog-choose-one-that-helps/
http://www.betterbusinessblogging.com/category/writing-a-blog/
http://www.betterbusinessblogging.com/category/uk-blogs/
theblogcoach.co.uk
marketingmavens.me.uk

Whois Information

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Domain Name: BETTERBUSINESSBLOGGING.COM
Registry Domain ID: 199071098_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.123-reg.co.uk
Registrar URL: http://www.meshdigital.com
Updated Date: 2017-08-14T02:48:28Z
Creation Date: 2005-08-21T11:18:08Z
Registry Expiry Date: 2018-08-21T11:18:08Z
Registrar: 123-Reg Limited
Registrar IANA ID: 1515
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone:
Domain Status: ok https://icann.org/epp#ok
Name Server: NS1.OURLINUXNETWORK.COM
Name Server: NS2.OURLINUXNETWORK.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2017-09-11T13:21:35Z <<<

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  REGISTRAR 123-Reg Limited

SERVERS

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  PORT 43

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DOMAIN

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  CHANGED 2017-08-14

  CREATED 2005-08-21

STATUS
ok https://icann.org/epp#ok

NSERVER

  NS1.OURLINUXNETWORK.COM 108.163.236.117

  NS2.OURLINUXNETWORK.COM 87.239.23.228

  REGISTERED yes

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